Hut Seltzer: April Fool’s Day

For Pizza Hut’s 2022 April Fool’s email, I decided to combine the Hut’s marinara sauce with the perfect pairing to a pizza meal, hard seltzer.

With the recent popularity of seltzer drinks, this was a great way to join in on the bandwagon, without actually joining in on the bandwagon.

We named the trio of drinks after actual sauces, the previously mentioned marinara, buffalo sauce, and ranch.

The addition of the Ranch Water flavor really sold in on the possibility of this being a real product.

While originally planned for email, clients and team had a lot of love for the turn out

of the project and decided to expand it into their social media channels

Creative Directors Ariel Munthe & Nathan Beckham

Copywriters Scott Allen & Susana Hernandez