lé pizza haute

In 2024, I had the chance to flex my skincare knowledge for Pizza Hut’s April Fool’s social media campaign.

I came up with a fictional skincare line inspired by the hut, and had customers wishing the products were real.

We crafted a tongue-in-cheek collection of skincare products, complete with quirky names and playful packaging that

mirrored Pizza Hut’s bold red branding. This unique twist not only captured attention but also gave us the opportunity

to show off the amazing lifestyle photography my team had been introducing to the Pizza Hut audience.

While this activation was originally planned for email only, clients loved it enough to roll it out on their social platforms.

This included a Pinterest post, Instagram post and Instagram ASMR Unboxing Reel fimled by the Pizza Hut Social team.

Creative Director Ariel Munthe